we've endured 40 years of the hype machine. magazines, movies, talk shows and press junkets choosing the next big thing. now it's our turn. we choose what we want and when we want it and it's driving traditional media crazy.

this time is ours. yours and mine. we write, record, produce and distribute. we make the media. we make the hype. we control the clicker. everyday we make more entertaining content than any film house, movie studio or recording facility. it belongs to us.

we are all the stars now. 15MB of fame. it's all yours. you just need to show up.