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Economic principles don’t just apply to Silicon Valley startups and Fortune 500 companies, believes Stanford GSB professor and economist Paul Oyer. Oyer and his two economist colleagues hit the road to learn from and about America's small businesses.
Mike Mazzeo is an associate professor of management and strategy at the Kellogg School of Management, Northwestern University, and a coauthor of Roadside MBA. http://stanford.io/1r7gEw4
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University Graduate School of Business, the editor-in-chief of the Journal of Labor Economics, coauthor of Roadside MBA, and author of Everything I Ever Needed to Know About Economics I Learned from Online Dating. http://stanford.io/1v14bcI
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration at the University of Utah’s David Eccles School of Business, where he is an award-winning teacher and former associate dean, and he is coauthor of Roadside MBA and Economics of Strategy. http://stanford.io/1qj0P0n
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