SoftFlexGirl's World
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New Beading Products 2010
softflexgirl
494 views
Recorded on January 27, 2010 at CHA (Craft & Hobby Association) in Anaheim, CA. Soft Flex Company shows off new 2010 products. In this video, you will find new mini bead st...
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New Beading Products 2010
softflexgirl
984 views
Recorded on January 27, 2010 at CHA (Craft & Hobby Association) in Anaheim, CA. Soft Flex Company shows off new 2010 products. In this video, you will see the new holiday t...
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New Beading Products 2010
softflexgirl
266 views
Recorded on January 27, 2010 at CHA (Craft & Hobby Association) in Anaheim, CA. Soft Flex Company shows off new 2010 products. In this video, you will find that the Soft ...
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New Soft Flex Trios Variety Beading Wire Packages for Fall 2009
softflexgirl
267 views
Recorded on October 18, 2009. Soft Flex Company is launching 5 new Trios Variety Beading Wire Packages for Fall 2009.
Soft Flex Beading Wire in a multi-diameter set, ...
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Lewis Wilson Glass Art at the Best Bead Show in Tucson
softflexgirl
874 views
Recorded on September 12, 2009 at the Fall Best Bead Show in Tucson. There is never a dull moment with Lewis Wilson around. He is imaginative, creative and just darn cute...
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Mike Sherman Shows Kink Resistant Soft Flex Beading Wire in London
softflexgirl
444 views
Recorded on September 7, 2009 at IJL (International Jewelry London). Mike Sherman, co-owner of Soft Flex Company, demonstrates the strength and durability of Soft Flex bead...
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IJL Soft Flex Distributor Walsh
softflexgirl
101 views
Recorded on September 7, 2009 at IJL (International Jewelry London). Mike Sherman, co-owner of Soft Flex Company, demonstrates the strength and durability of Soft Flex bead...
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Mike Sherman Knots Soft Flex Beading Wire
softflexgirl
1,870 views
Recorded on September 7, 2009 at IJL (International Jewelry London). Mike Sherman, co-owner of Soft Flex Company, demonstrates the strength and durability of Soft Flex bea...
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Rings & Things Anniversary Event
softflexgirl
734 views
Recorded on August 15, 2009 at Rings & Things in Spokane, WA. I was invited to demo Soft Flex products for their anniversary sale.
Rings & Things History:
In 1972,...
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Econoflex by Soft Flex
softflexgirl
723 views
Recorded on July 30, 2009 at CHA (Craft & Hobby Association). Mike Sherman, owner of Soft Flex Company, talks about our craft & hobby beading wire - Econoflex. Econoflex™...
About SoftFlexGirl's World
Simply the BEST beading wire. Soft Flex Company is the leading innovator in the manufacturing of beading wire. The real difference between us and all the other brands? We are passionate about beading. We create and distribute products that we want to use in our own designs because we love beads and beading too.
Our Mission Statement:
Defining Excellence Then and Now
We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate. We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.
Thank you for your interest in our company and in our products!
Simply the BEST beading wire. Soft Flex Company is the leading innovator in the manufacturing of beading wire. The real difference between us and all the other brands? We are passionate about beading. We create and distribute products that we want...
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