Simply the BEST beading wire. Soft Flex Company is the leading innovator in the manufacturing of beading wire. The real difference between us and all the other brands? We are passionate about beading. We create and distribute products that we want to use in our own designs because we love beads and beading too.

Our Mission Statement:
Defining Excellence Then and Now
We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate. We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

Thank you for your interest in our company and in our products!

I tend to snort if you make me laugh too hard. And, I sometimes find myself winking at people for no apparent reason. I like to whistle along to songs but am only able to whistle at one pitch. It sounds....interesting. I have a VERY loud laugh. In fact, you can probably pin point where I am in a crowd if you just listen for my laugh. All that aside, I am fiercely loyal to my family and friends. I have a wonderful boyfriend who means the world to me. I have a great dog that keeps me company. I genuinely love my life and I certainly love to bead. I love new experiences, new foods, new places, but always find time to revist my old favorites too.

The best way to get to know me is by stopping by my blog: http://softflexgirl.blogspo...