PCI-Media Impacts pioneering approach uses creative media, the power of storytelling and the reach of broadcast media to mobilize individual, community and political action in the areas of sexual and reproductive health, HIV/AIDS, environmental conservation and sustainable development, and human rights and democracy.

Founded in 1985, PCI-Media Impact has trained hundreds of organizations and community leaders in the effective use of media and broadcast more than 242 productions in 27 countries, including radio and television serial dramas, comic books, documentaries and public service announcements.