In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic signs. Lowe contacted real accident victims and invited them to participate in our campaign by holding up traffic signs at the spots where their accidents actually happened. As part of an overall road safety campaign by Buick, a live event was also staged on World Traffic Safety Day (April 7). Nine accident victims posed as human traffic signs at accident-prone areas during peak hour traffic, going viral immediately. "Signs are there for a Reason. Obey the rules."
The Institute opens in New York's vibrant meatpacking district throughout June and August with an educational program targeted at the emerging leaders of Lowe's worldwide network.
Trios of creative, business and strategy specialists are selected from our network around the globe. Students have the opportunity to learn from each other and share experiences and expertise. The Art of Storytelling, The Art of Presentation, The Hollywood Story, Finding New Business on Old Business are just some of the classes included in the week-long session. Take a look at #LoweInstitute to find out more.
"Process is trying to make order out of chaos. Creativity is trying to make chaos to create order." John Hegarty