Obiektiv Music was born of the desire to bring a new breeze in the area of hip-hop, promoting a range of artists bringing new and old bands that have confirmed the time. The lack of sources to promote mc-of hip-hop and house label indifference regarding this kind of music were several reasons in addition to first base: Label of Urban impresariat 100%. Through a series of concerts and campaigns, Obiektiv Music and tried and tried to transpose the future and to advise on certain episodes more or less pleasant faced socetatea Romanian (Hip Hop against HIV / AIDS, Troubled Waters, Watch pocket Verbal attack, StopCadru, prostitution Musical, negative).