About this user
The book narrates the evolution of a phenomenon that is currently the most mature example of globalization; a phenomenon with financial, social, esthetic, cultural, political and religious repercussions.
Within its 250 pages, the author, Glauco Benigni, journalist and global communications expert, reconstructs the moves of the founders of Youtube, individuals inextricably linked to the first limitless videosharing community that burst on the scene with boundless energy and that translated technological opportunities into immediate action.
Since November of 2005 the protagonists of this new medium and their millions of emulators searching for a "sustainable" identity in the 3rd Millenium, nonchalantly "put it all out there" like an irresistable and unexpected video-tsunami. Thanks to the user-generated content, Youtube is modifying mass-media traditions, sometimes even taking their place; it suggests new lifestyles, sustains and authorizes revolutions in advertising practices and consumer organization, it generates battles between Old Media Giants and the New Giants of the Digital Era, it influences electoral campaigns in great democracies, puts authoritarian regimes into a tizzy, discovers and spotlights new talent in all areas of human endeavor and renders—for better or for worse- repressed collective emotions visible. The book also details how YouTube is redesigning today's consent/dissent on subjects of great importance: wars, environment, the generation gap. And, thanks to its immense collective memory, it reveals the first real "moving group shot" of human beings intent on filming (themselves), on making and dreaming the immaginable and unimmaginable, on showing every single thing (whether it's worth it or not) to the inhabitants of Planet Earth.
Country
Italy
Occupation
journalist, writer