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Brad Hogarth

Nippon Paint_Create Magic_dirs

1,024 views 2 years ago
behind the scenes: SB frames, design & previz.. Nippon Paint "Create Magic" on the @Behance Network: on.be.net/MlXiAH

The Nippon "Create Magic" campaign is based around the concept of changing not only the physical environment but also the mood of the people in that environment.

The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution as we follow the Blobby's adventures.

In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.

Agency: NAGA DDB Malaysia
ECD: Alvin Teoh
Creative: Loo Chun Guan & Darren Lee
Copywriter: Adeline Chew
Agency Producer: Sharon De Silva / Chris Lau
Brand Management: Choong Kok Leong, Alex Yoong
Prod Hse: Luminous KL
Director: Brad Hogarth
Exec Producer: Karen De Silva
DOP: Haruld Goh
Prod Design: Nick Wong
Prod Team: Dest Kee, Yen Hong, Estee Chang, Kent Hew,
Colour: The Posthouse Jkt
Colourist: Adrian Ooi
Post Prod: MFX KL
Producer: Karen Chua
Animation: Lau Kim San
CG: Wayne Ho Chun How
Editor: Ng SS
Compositor: Wen Chek Yeo
Music: Fuse music + sound design, Malaysia Show less
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