Hi! We're the Breathe Easies - the world's first asthma rock band.
Seven million children in the United States have asthma and nearly two-thirds of them will experience an asthma attack this year. The CDC estimates that children miss 11 million school days each year due to asthma. Although there is no known cure for the disease, experts agree that there are a variety of ways to reduce the number of asthma attacks. One way is to reduce exposure to the environmental factors - asthma triggers - that make asthma worse. That's why we're here: to give parents and caregivers simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks. All through the gift of song.
You recognize our brand, you can identify some of our iconic campaigns, but how much do you really know about how the Ad Council makes it all happen? For example, did you know we are a nonprofit organization?
The Ad Council in collaboration with NBC and The Today Show created a weeklong series called "TODAY Takes Action," which featured the premiere of new television PSAs starring TODAY's anchors on behalf of four important social issues—fatherhood involvement, emergency preparedness, shelter pet adoption and hunger prevention. The anchors personally selected causes that are close to their hearts and participated in brainstorming sessions with our volunteer agencies to help inform the creative.
For more information, visit: http://today.com/TODAYTakesAction
Stroke is the No. 4 killer in this country and the leading cause of long-term disability. Although 4 out of 5 American families will be touched by stroke, more than a third of Americans cannot identify a single warning sign for stroke.
The mission of the American Heart Association and American Stroke Association is to build healthier lives, free of cardiovascular diseases and stroke. F.A.S.T. is an easy-to-remember tool for learning and recognizing the warning signs of a stroke. F.A.S.T. stands for Face (face drooping), Arm (arm weakness), Speech (speech difficulty), and Time (time to call 911). Educating bystanders about the signs of stroke and urging them to call 911 immediately at the onset of symptoms may improve the chances of getting better, but only if you get help right away.