Part of GPU physics effects in Call of Duty: Ghosts title - physically simulated fur, however, running on DirectCompute instead of CUDA this time.
Q&A with NVIDIA about the ...
Brief overview of GPU PhysX effects in a form of APEX Turbulence based smoke, added to the game with a recent patch.
APEX Turbulence module overview
Comparison videos and demonstrations of GPU accelerated PhysX effects.
Technical demos and other PhysX related videos