In Kabbalah there are two desires, the destructive desire to receive for the self alone and the creative desire to receive to share. The first one with no circuitry and the latter one with circuitry, fun and like living water. Looking at the world, these two desires pervade the world. Looking at the interpersonal level these two desires rule with their destructive or creative effect, having their ...immediate and long lasting effect on people. But looking from the birds eye view, from the global perspective these two desires permeate the even political structures of mass communities, while these communities are a restriction for people inside. Globalfirm focuses on the latter of the both, creating a possible structure for global freedom, happiness.