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Produced by Sustainable Table and Free Range Studios, The Meatrix movies spoof The Matrix trilogy while educating viewers about the problems with industrial agriculture, dairy production and meat-processing. The films use humor, creative satire and pop culture to entertainment and educate viewers about the food they eat and where it comes from, while the web site offers solutions to the problems with industrial agriculture, dairy and meat processing.

The films feature three superhero farm animals including Leo, the young pig who wonders if he is "the One," Chickity, the feathered family farm defender, and Moopheus, the trench-coat-clad cow with a passion for green pastures.

When The Meatrix I launched in November 2003, the viral grassroots film broke new ground in online advocacy, creating a unique vehicle in which to educate, entertain and motivate people to create change. The Meatrix movies have been translated into more than 30 languages and are now the most successful online advocacy films ever with over 15 million viewers worldwide.