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Andy Stefanovich on "Think to Thrive" with the Chicago AMA
ProphetConsulting
32 views
Andy Stefanovich, Chief Curator and Provocateur at Prophet, has teamed up with the Chicago American Marketing Association to keynote their March 2012 event, "Think to Thriv...
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Andy Stefanovich on How to Find Inspiration
ProphetConsulting
47 views
Andy recently filmed a promotional video for an event he's hosting with the American Marketing Association - Chicago chapter. This video is a sneak peak at what he had to s...
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Brand Relevance and the Chrysler Minivan - from David Aaker
ProphetConsulting
162 views
David Aaker revisits his latest book, Brand Relevance in this video and addresses how it still applies to updated case studies. This is the second in a series, stay tuned f...
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David Aaker: Brand Relevance, Revisited
ProphetConsulting
161 views
David Aaker revisits his latest book, Brand Relevance in this video and addresses how it still applies to updated case studies. This is the first in a series, stay tuned fo...
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Andy Stefanovich on BNET
ProphetConsulting
96 views
Andy discusses the current state of innovation and his LAMSTAIH (Look at More Stuff, Think About it Harder) approach. Follow Andy on Twitter: @andystefanovich.
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David Aaker on BNET "The Live One"
ProphetConsulting
189 views
David discusses key concepts from his book, "Brand Relevance" and how to make competitors irrelevant by changing the way people buy. Follow Dave on Twitter: @davidaaker, or...
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Andy reveals the final M: Momentum
ProphetConsulting
91 views
In his new book, Look at More, Andy introduces the 5M model of innovation. In this video, he describes the last M: Momentum. MOMENTUM is the self-reinforcing cycle for gro...
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Andy introduces another M: Measurement
ProphetConsulting
86 views
In his new book, Look at More, Andy introduces the 5M model of innovation. In this video, he describes one of the M's: Measurement. MEASUREMENT takes into consideration qua...
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Andy Stefanovich introduces another M - Mechanisms
ProphetConsulting
89 views
In his new book, Look at More, Andy introduces the 5M model of innovation. In this video, he describes one of the M's: Mechanisms. MECHANISMS are the tools and processes th...
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Andy Stefanovich introduces another M - Mindset
ProphetConsulting
131 views
In his new book, Look at More, Andy introduces the 5M model of innovation. In this video, he describes one of the M's: Mindset. MINDSET is the intellectual foundation of cr...
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