NEI's "Nuclear Energy's Future: Powered by Our People" promotion aims to communicate innovations within the nuclear industry—in the voices of the nuclear energy workforce.
Learn more at www.nei.org/futureofenergy.
In 2014, NEI is pursuing a Future of Energy Campaign focusing on nuclear energy as a clean source of electricity that provides jobs, contributes to a more secure energy future and enhances energy diversity.
It features four prominent voices: Dr. Leslie Dewan, co-founder and chief science officer of Transatomic Power; Mark Verbeck, nuclear operations training manager at Georgia Power; Vicky Bailey, energy leader and entrepreneur and former commissioner of the Federal Energy Regulatory Commission; and Dr. Patrick Moore, Greenpeace co-founder.
The campaign involves advertising in print, on television and radio and with digital ads in the Washington, D.C., area, together with web-based and social media outreach.