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Beef checkoff-funded programs helps producers share their story with consumers

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Most Americans today don't have much knowledge of agriculture and food production. So, they are susceptible to incorrect information about beef and how it is produced. Filling that information gap with the truth about how producers work to provide safe and nutritious beef is one goal of the beef checkoff -- and it is a part of daily activity for one South Dakota beef producing family, as Brian Baxter reports. Show less
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Beef Demand Play

"BEEF DEMAND: Recent Determinants and Future Drivers" is a 2013 commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively.

Get to Know Your Checkoff Play

General information about the national $1-per-head beef checkoff. Get to know your checkoff through these videos, appearing on http://www.mybeefcheckoff.com.
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