This wave of ads challenges teens to question their knowledge and beliefs about the drug, asking "What do You Know About Meth?" The television spots—directed by Academy Award nominee Darren Aronofsky, director of Black Swan and The Wrestler—show teens reflecting upon the questions they might have asked before ever trying the drug as the harsh reality of their life on Meth unfolds.
The first waves of Meth Project ads, directed by Tony Kaye, feature Meth-addicted teens' moral compromises and regret, and focus on their false confidence that they can use Meth without becoming addicted. Bathtub, Laundromat and Everything Else feature pre-addicted teens encountering future, addicted versions of themselves. Just Once, That Guy and Junkie Den feature teens who promise themselves that they will only try Meth "once". Crash and Jumped feature teens who wish that a terrible accident or violent attack would have prevented them from trying Meth, since they consider their addiction to be a worse fate.