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About Martell VSOP Rise Above

riseabove.com.my

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Martellvsopriseabove

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Jan 28, 2008

Date Joined

Jan 28, 2008

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Pernod Ricard is the second largest operator in wine and spirits on a global level. Built from a small family business more than 30 years ago, the Pernod Ricard group now holds strong market positions in every continent around the world through internal growth and ambitious acquisitions, specifically through acquisitions in 2001 and 2005. The group now has brands that boast strong ties in geographic origins and traditions, as well as some of the most prestigious brands in wines and spirits.

The Group has built this impressive brand portfolio by choosing to refocus on its core business and divesting its non-alcoholic activities. To date the group has acquired Irish Distillers, Orlando Wyndham, a share of Seagram's wines and spirits business in 2001 and Allied Domecq in 2005. These companies have strengthened the group's position at a variety of levels and market segments due to brands such as Jameson, Jacob's Creek, Havana Club, Chivas Regal, Martell, Glenlivet, Ballantine's, Malibu, Kahlúa, Beefeater, Stolichnaya, Mumm, Perrier-Jouët and Montana. These top 15 brands account for half of the Group's profits. Building on its portfolio of premium brands, with presence on every continent and a decentralised management structure, Pernod Ricard continues to develop internationally by building on strong organic growth, reinforcing its position in promising emerging markets, investing strongly in its brands and working towards the gaining premium position for its brands in all categories.

As a socially responsible conglomerate, in France and throughout the world, Pernod Ricard supports public health policies aimed at preventing high-risk behaviour and situations. Accordingly, the Group leads various prevention and research initiatives.
These actions represent Pernod Ricard's ongoing commitment to social responsibility, with the Group's employees its principal ambassadors. The Group's commercial communications are also governed by an ethical marketing policy based on internal control of advertising campaigns end the commitment of Group employees and service providers to comply with applicable laws, regulations and professional self-regulatory codes.

Pernod Ricard has also proven itself to be supporters of the environment, using natural resources to produce its wines and spirits. The Group systematically implements principles for sustainable agriculture in its independently managed wine-growing regions, which represent more than 10,000 hectares throughout the world.

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Pernod Ricard Malaysia

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