MSLGROUP has released a 17 country study of 8000+ Millennials on the Future of Business Citizenship.
This landmark report of Millennials' views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Millennials are the largest, most diverse and influential generation to date. They are "game changers" in their expectations of business with distinct ideas on how companies and brands should lead.
Click to read the report: msl.gp/bizcitizenship