Upload
524

Subscription preferences

Loading...

Loading icon Loading...

Working...

MSLGROUP

The World Cup & Adidas Brazuca Babies

9 views 8 hours ago
Every World Cup ball has its own unique name. For 2014 Brazilians chose 'Brazuca' (loosely translated as 'Brazilian-ness') as theirs. Official Ball Supplier, Adidas, wanted to commemorate this once-in-a-lifetime event.
It's said that children in Brazil are born with a ball at their feet.
So that's what we did -- giving an Adidas Brazuca ball to every Brazilian baby born on the birthday of the Official 2014 World Cup Ball
The program went viral, reaching almost 6 million people. 'Brazuca' trended on Twitter before the ball had been officially unveiled and we received over 100+ media stories worldwide.
Read more
Every World Cup ball has its own unique name. For 2014 Brazilians chose 'Brazuca' (loosely translated as 'Brazilian-ness') as theirs. Official Ball Supplier, Adidas, wanted to commemorate this once-in-a-lifetime event.
It's said that children in Brazil are born with a ball at their feet.
So that's what we did -- giving an Adidas Brazuca ball to every Brazilian baby born on the birthday of the Official 2014 World Cup Ball
The program went viral, reaching almost 6 million people. 'Brazuca' trended on Twitter before the ball had been officially unveiled and we received over 100+ media stories worldwide. Show less

Insights Play

Insights and foresights from MSLGROUP thought leaders.

Media Interviews Play

Media interviews of MSLGROUP thought leaders.

Case Studies Play

Case studies of MSLGROUP's work.
Loading...
Working...
Sign in to add this to Watch Later

Add to