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MSLGROUP Storytelling
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Why is storytelling important?
We tell you all you need to know about it: the why, the how, even the science behind it.
How have stories evolved over the years, how they help create shared purpose, and how telling a great story can help your brand grab attention.
MSLGROUP: Creative storytellers for the Conversation Age.
We tell you all you need to know about it: the why, the how, even the science behind it.
How have stories evolved over the years, how they help create shared purpose, and how telling a great story can help your brand grab attention.
MSLGROUP: Creative storytellers for the Conversation Age.
Case Studies
- Sparking a Breakfast Revolution: Garden Bread
- Alpenliebe's 365 Days of Positive Power 2012
- National Grid: From Tripping in the Snow to Standing Up to Sandy
- Motards: Lowering Motorcycling Deaths
- Case Study: The Alpenliebe Kindness Movement
- Brabantia: Mapping New Marketing Strategies for Timeless Housewares
- Herbert Smith Freehills
- Your Singapore
- Let's Play Football
- Rejuvenating SONY's Mobile Brand In India
- Case Study: Alpenliebe Kindness Movement 2011
- Manfrotto - Imagine More
Insights
- Olivier Fleurot's Vision for MSLGROUP
- MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
- Bob Bejan on Two-Way Conversations in the Digital Age
- Gaurav Mishra talks about how Non-Profits can Scale Passion through Social Media
- Olivier Fleurot
- Introduction to Beyond Purpose
- Spotlight On Our Thought Leaders
- Renee Wilson on Authentic Connections & Approaches
- What does PurPle mean to you?
- Interview de Stanislas Magniant
- Mike's PRescription: Alphabet Soup
- Pascal Beucler on PurPle & Gen Y
Popular uploads
- Reebok Taiwan's No Pants Day
- MSLGROUP Storytelling
- MSLGROUP Brand Video
- Introducing PurPle: Purpose + People
- Say OUI to France, Say OUI to Innovation
- Making eBay India's Preferred e-Commerce Brand
- MSLGROUP 2012 Showreel
- Sephora Beauty Academy in China
- ARJEL - Campagne ARJEL - Poker
- MSLGROUP BRAND VIDEO 2010
- Ariel Fashion Shoot
Credentials
- Publicis Consultants 2012 Showreel
- The Story of MSLGROUP in India
- Generation Activation at MSL New York
- MSLGROUP Poland Showreel
- MSLGROUP CREATIVE+
- MSLGROUP 2012 Showreel
- What Makes ICL MSL So Special?
- MSLGROUP BRAND VIDEO 2010
- MSLGROUP Brand Video
- PublicisLive Best Of 2009
- Entertainment marketing at MSLGROUP North America
- An introduction to MSLGROUP by Olivier Fleurot
Conference Talks
- Pascal Beucler - PurPle - Proactive8
- Mike Huckman: Top 5 Keys to Success in Telling Your Story
- Live Issue Forum on E-Commerce Branding
- Social Media for Nonprofits and B2B - Narendra Nag at MSLGROUP
- TEDxYouth@Masala- Gaurav Mishra- Three lessons global CEO's can learn from grassroots activists.
- Social Media for Non profits and B2B - Narendra Nag
- CONNECT COIMBATORE 2010 SESSION-II, PART-1
- MMF 2010 OPENING
- 05 Pascal Beucler 2 dio.mp4
- 05 Pascal Beucler 3 dio.mp4
- 05 Pascal Beucler - 1 dio
Media Interviews
- MSLGROUP's Renee Wilson On Women in Communications | genConnect
- Interview with Anne Ehard, Senior Vice President, NA Regional Lead PurPle, MSLGROUP
- Which employees are best suited to be community managers?
- Olivier Fleurot - Live In Cannes 2012 - AdForum.com
- Schwartz MSL Boston
- Brand Equity - Top Ten mistakes brands make on twitter
- Entrevista de Olivier Fleurot para o programa Economia & Negocios da Record News - Parte 3
- Entrevista de Olivier Fleurot para o programa Economia & Negocios da Record News - Parte 2
- Entrevista de Olivier Fleurot para o programa Economia & Negocios da Record News - Parte 1
- Business opportunities via social networking