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IPAustralia

IP and business Play

To celebrate World Intellectual Property Day 2011, Tony Wheeler, founder of Lonely Planet spoke about the importance of intellectual property protection and the way strategic use of IP helped to build a global brand.

Tony explains how he and his wife used their own travel experiences to start a small business operating out of his lounge room, that then grew to an internationally recognised, multi-million dollar operation. In a life filled with Travel, Tony's got a million stories and he shares some of the adventures he's had along the way.
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