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HPGraphicArts

Base3 conquers personalized interior decoration & branded environments with HP Latex

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Learn more about HP Latex Printers here: http://budurl.com/HPLatex

"With HP Latex Inks, not only are we able to differentiate our products and create new applications, we have also gained access to the lucrative interior decoration market."
-- Carla Bonini, managing director, Base3

Challenge
• Offer a new and diverse range of innovative, high image-quality applications on a broad range of high quality substrates that customers will pay for beyond cost per printed square meter.
• Expand business into the lucrative interior decoration market by offering personalized decorations and branded environments in high traffic areas.
• Offer services and products with positive environmental credentials and certification for sensitive environments or to satisfy growing institutional/corporate environmental awareness.

Solution
• The HP Latex Printer offers high quality printing at production speed for outdoor/indoor applications.
• Flexibility and reliability of HP Latex Printing Technologies on HP Large Format substrates and high-quality third-party substrates, including Oracal®, Avery Dennison® and
Decoprint®, expands applications and opens the door to new business opportunities.
• Greenguard Children & Schools certified HP Latex Inks with the HP Latex Printer to create decorations for sensitive indoor locations.*

Results
• Driving margins 10 -- 20 percent higher in personalized interior decoration market where customers recognize added value of HP Latex Inks that minimize disruption to business activities.
• Winning business contracts with 'latex' technology specified as a requisite, such as council contract for 66 bus wraps using latex technology.
• Establishing reputation as qualified corporate print service provider by satisfying growing number of requests for environmental credentials of business and processes.
• Greenguard Children & Schools certified HP Latex Inks offer peace of mind in sensitive indoor locations.
• Creating broad range of high-quality applications for Base3's current business segments, including outdoor and indoor durable output, thanks to the versatility of HP Latex
Printing Technologies.
• The use of water-based HP Latex Inks in the work environment helps to eliminate overheads related to special ventilation equipment.**

*HP PVC-free Wall Paper printed using HP Latex Inks is GREENGUARD Children & Schools CertifiedSM (see greenguard.org) and meets AgBB criteria for health-related evaluation of VOC emissions of indoor building products.
**Special ventilation is not required to meet US OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Special ventilation equipment installation is at the discretion of the customer -- no specific HP recommendation is intended. Customers should consult state and local requirements and regulations.
Read more
Learn more about HP Latex Printers here: http://budurl.com/HPLatex

"With HP Latex Inks, not only are we able to differentiate our products and create new applications, we have also gained access to the lucrative interior decoration market."
-- Carla Bonini, managing director, Base3

Challenge
• Offer a new and diverse range of innovative, high image-quality applications on a broad range of high quality substrates that customers will pay for beyond cost per printed square meter.
• Expand business into the lucrative interior decoration market by offering personalized decorations and branded environments in high traffic areas.
• Offer services and products with positive environmental credentials and certification for sensitive environments or to satisfy growing institutional/corporate environmental awareness.

Solution
• The HP Latex Printer offers high quality printing at production speed for outdoor/indoor applications.
• Flexibility and reliability of HP Latex Printing Technologies on HP Large Format substrates and high-quality third-party substrates, including Oracal®, Avery Dennison® and
Decoprint®, expands applications and opens the door to new business opportunities.
• Greenguard Children & Schools certified HP Latex Inks with the HP Latex Printer to create decorations for sensitive indoor locations.*

Results
• Driving margins 10 -- 20 percent higher in personalized interior decoration market where customers recognize added value of HP Latex Inks that minimize disruption to business activities.
• Winning business contracts with 'latex' technology specified as a requisite, such as council contract for 66 bus wraps using latex technology.
• Establishing reputation as qualified corporate print service provider by satisfying growing number of requests for environmental credentials of business and processes.
• Greenguard Children & Schools certified HP Latex Inks offer peace of mind in sensitive indoor locations.
• Creating broad range of high-quality applications for Base3's current business segments, including outdoor and indoor durable output, thanks to the versatility of HP Latex
Printing Technologies.
• The use of water-based HP Latex Inks in the work environment helps to eliminate overheads related to special ventilation equipment.**

*HP PVC-free Wall Paper printed using HP Latex Inks is GREENGUARD Children & Schools CertifiedSM (see greenguard.org) and meets AgBB criteria for health-related evaluation of VOC emissions of indoor building products.
**Special ventilation is not required to meet US OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Special ventilation equipment installation is at the discretion of the customer -- no specific HP recommendation is intended. Customers should consult state and local requirements and regulations. Show less

HP Latex Printers Play

Proven HP Latex Printing Technologies are revolutionizing the way the world prints. Introduced in 2008 as a result of over 10 years of research and development investment, thousands of HP Latex Ink systems are now employed worldwide and have printed more than 35 million square meters.

With HP Latex Printers, you can print high-quality images on a broad range of coated and uncoated media including PVC banner, self-adhesive vinyl, PET films, paper, wallcoverings, and textiles*. This gives print service operators the versatility to cover applications including retail and outdoor advertising, event and exhibition graphics, vehicle graphics, and interior decoration. The water-based formulation of HP Latex Inks meets high environmental standards that improve the work environment and meet customers' environmental objectives for indoor displays and wallcoverings. Explore the entire portfolio of HP Latex Printing Solutions here: http://budurl.com/HPLatex

HP recently expanded its proven, industry-leading** portfolio of HP Latex Printing Technologies with the HP Latex 3000 Printer, helping industrial print service providers address high-value applications with improved productivity, quality and versatility. The HP Latex 3000 Printer features a writing system with more than 70,000 nozzles and advances based on HP 881 Latex Inks, HP Latex Optimizer, and HP 881 Latex Printheads to deliver industrial-scale efficiencies ideal for large print service operations. HP Latex Optimizer delivers consistent image quality and supports high-efficiency curing of HP Latex Inks at lower temperatures and with less energy than previous HP Latex Printing Technologies. Dynamic swath alignment suppresses banding even at the highest levels of productivity. Learn about the HP Latex 3000 Printer here: http://budurl.com/HPLatex3000

HP offers a wide range of printing materials—many with warranties tailored to specific application needs—designed together with HP Latex Ink Technologies. Learn more about HP Latex Inks and Media here: http://budurl.com/HPLatexInkandMedia

HP Latex Printers offer a wide range of solutions and education tools to streamline print jobs and seamlessly address your customers' needs. Learn more here: http://budurl.com/HPLatexEducation

*Performance may vary depending on media—for more information, see hp.com/go/mediasolutionslocator or consult your media supplier for compatibility details. For best results, use textiles that do not stretch. The optional ink collector is required for porous textiles on the HP Latex 3000 Printer.
***IDC, "Worldwide Quarterly Large Format Printer Tracker Final Historical 2012," February 2013.

HP Designjet ePrinters and HP Designjet ePrint & Share Play

New HP Designjet T920 and T1500 ePrinters, as well as the HP Designjet T2500 eMultifunction Printer, offer architecture, engineering, construction and design professionals large-format printing solutions with a new ergonomic design offering an improved user experience. In addition to fast, high-quality prints, these devices help users on the go access, view and print projects from the cloud so they can collaborate easily with remote teams.

The HP Designjet T920 and T1500 ePrinters, as well as the HP Designjet T2500 eMFP, also feature an integrated output stacking tray built in on top of the device that delivers flat, collated prints. This new way for users to collect and organize large-format output reduces time spent searching through and organizing printouts, and eliminates the need for users to bend down to collect prints.

Additionally, the HP Designjet T2500 eMultifunction Printer features an integrated scanner, making it easy to scan and send sketches to team members, as well as incorporate hand-annotated changes.

+ The new 36-inch (910 mm) HP Designjet T920 ePrinter is ideal for small to medium workgroups, with front-roll loading and automatic paper roll alignment to make media handling simpler. The device prints at speeds up to 21 seconds per A1/D print and features 32 GB of virtual memory space to process complex files easily and deliver faster prints.

+ The new 36-inch (910 mm) HP Designjet T1500 ePrinter is a dual-roll large-format device ideal for multiuser environments. Doubling the processing power over its predecessor, the HP Designjet T1500 ePrinter uses a parallel processor with a 320GB hard drive to print multiple files simultaneously.

+ The new 36-inch (910 mm) HP Designjet T2500 eMFP is a two-roll, web-connected ePrinter with scan and copy capabilities combined in a single, compact device that has a 30 percent smaller footprint than its predecessor. Built to increase efficiencies for medium-sized and enterprise businesses, the new design and functionalities of the HP Designjet T2500 eMultifunction Printer build on the recent introduction of the HP Designjet T920 and T1500 ePrinters.

In addition to these new HP Designjet ePrinters, the HP Designjet T120 ePrinter, HP Designjet T520 ePrinter, HP Designjet T790 ePrinter and HP Designjet T2300 eMFP continue to offer powerful tools for individuals, small studios, and medium to large workgroups in sizes up to 44-inch (1118 cm) wide. All HP Designjet T-series ePrinters offer compatibility with HP Designjet ePrint & Share.

With this full portfolio of web-connected printing solutions from HP, today's on-the-go AEC professionals have easy, affordable options to bring large-format printing in house and simple, powerful solutions to connect large and diverse teams. Out of the office, they can stay connected by accessing, sharing and printing files from virtually anywhere the job takes them.
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