FriedasProduce

Inspire. Taste. Love. That's what we do at Frieda's Specialty Produce. We've been inspiring new food experiences for friends, family, and food lovers everywhere since 1962. Find your inspiration for new taste you will love here!

Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped introduce unique items like kiwifruits, Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California.