Watch Keep America Beautiful/the Ad Councils' amazing video of a plastic bottle's journey to its happy ending. For more information on recycling and other waste reduction tips please see www.calrecycle.ca.gov
This series shows you real options for recycling, reducing, or re-using solid waste products. Helping promote the development of California's' recyclable materials market is our mission. We can help you with technical, financial, and permitting assistance. www.CalRecycle.ca.gov
CalRecycle is made up of two divisons. The Division of Waste Recovery promotes the goals of Zero Waste California in partnership with local government, industry and the public. The division manages the approximate 93 million tons of waste generated each year by reducing waste whenever possible, decreasing greenhouse gas emissions, promoting the management of all materials to their highest and best use, regulating the handling, processing and disposal of solid waste, and protecting public health and safety and the environment. The Division of Recycling manages the resource recovery program known as the California Beverage Container Recycling and Litter Reduction Act, which was enacted in 1986. The primary goal of the Act is to achieve and maintain high recycling rates for each beverage container type included in the program. The division is responsible for participant certification and registration, overseeing compliance by program participants, and administering programs mandated in statute related to beverage container recycling. The division provides a number of services to achieve these goals, including enforcement, auditing, grant funding, technical assistance and education.