To a stem cell scientist, "Disease in a Dish" describes a powerful way to study human disease in the lab using a Nobel Prize winning technique. But to a non-scientist it sounds more like a scene from some disgusting sci-fi horror cooking show. Our latest video takes a lighthearted approach to help clear up any head scratching over this phrase.
For scientists, the importance of explaning their work to the average person is critical. If they can't make their research comprehensible and engaging they risk losing the attention of journalists, potential donors, politicians, or all those good people whose tax money funds their science.
To help promote better science communication with the public, CIRM held an elevator pitch video challenge at the 2013 CIRM Grantee Meeting March 7-9 in San Francisco. Participants recorded pitches (ideally 30 seconds or less) describing their research on camera at the meeting. Those who could not attend the meeting sent in their videos. Thanks to everyone for participating.