In 2009, the Sundance Film Festival became the first major film festival to partner with Brita FilterForGood to reduce bottled water waste. Brita and Nalgene provided free FilterForGood reusable bottles that attendees could fill at Brita Hydration Stations.
Brita's partnership with the Sundance Film Festival has grown from 2009 to 2010! For this year's festival, Brita distributed 40,000 FilterForGood bottles to attendees, and partnered with Lady Antebellum and the Surfrider Foundation.
These advertisements emphasize responsible consumption of drinking water by illustrating the impact of bottled water on the environment.
Find out more about Brita's effort to reduce bottled water waste and pledge to do your part at www.filterforgood.com.