Good Music

It's been said that the backbone of Hip-Hop is the DJ. If that statement rings true, then DJ Semtex is perhaps connected to every bone in the body of Hip-Hop. For years, Semtex has made it his mission to break artists, records, radio shows, and his undeniable skills for rockin' a party.

Recently named the Most Influential Radio DJ in the New Nation Power 100, Semtex plays an instrumental part in Dizzee Rascal's continued success, hosting two primetime Hip-Hop shows on the BBCs digital station, 1Xtra has him interviewing the biggest names in Hip-Hop as well as breaking exclusives on a regular basis and his blog is one of the most popular sites within the Hip-Hop world. Semtex has made it his mission to bridge the gap between Hip-Hop's starting point, the US, and one of its hottest battlegrounds, the UK. Assisting in key relationships, with Akon signing Sway to his Kon Live Label and Kanye West signing Mr. Hudson to his GOOD Music label imprint.

His company Semtex Media worked the promotional campaign for Dizzee's Certified Gold Maths + English album, as well as the Single "Dance With Me", which resided at the Number One spot on the charts for four weeks. Semtex Media consults blue-chip corporations, global brands and continues to market some of Hip-Hop/R&B's highest selling acts including Kanye West, Jay-Z and Rihanna.

Throughout his career Semtex has been standing at the forefront of technology. While wax manipulation has morphed into CDs and Serato, Semtex maintains the purity of the craft while allowing innovation to surround it. A lucrative partnership with Pioneer enabled him to get his hands on the latest DVD/ DJ technology, from which he created the first ever visual mix for commercial release via Universal.

Semtex brings to light the dream that many involved in Hip-Hop hope to achieve someday the title of Hip-Hop entrepreneur. It isn't everyday that people like Kanye West say, "DJ Semtex helped me launch my career" and Semtex is proof that focus and love of the craft can travel a long way


Check out the Dj Semtex live on air; 1xtra every Friday 10pm to 12am, and every Saturday 12am to 2am GMT.
http://WWW.BBC.CO.UK/1XTRA/...