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Driven By Content Part 1: What is Content Marketing?
PR 20/20 assistant vice president Christina Capadona-Schmitz covers, "What is Content Marketing?" and why it matters to today's organizations.
PR2020TV
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Paul Roetzer Accepts Rising Star Award
Paul Roetzer, president of PR 20/20, was honored with the Rising Star award on Sept. 16, 2010, during Smart Business' Innovation in Business Award ...
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Driven By Content Part 2: Content & Community
PR 20/20 inbound marketing manager Laurel Miltner discusses online publishing and the idea of Content & Community — the role of social media in con...
PR2020TV
commented:
Thanks Drew, great points on the editors and content producer roles. Marketers have a great opportunity in front of them to manage content projects, but need to assemble the right team to properly execute, whether the talent is found inhouse or through outside partners that understand the full pi...
Driven By Content Part 5: Giving Your Content Legs & Content Curation
PR 20/20 content services manager Christy Barksdale ties it all together by offering advice on a publishing strategy, giving your content legs on t...
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Driven By Content Part 4: Importance of Brand in Content Marketing
PR 20/20 president Paul Roetzer shares the importance of brand in content marketing, how content marketing is connected to PR and who you should tr...
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Driven By Content Part 3: Content & SEO
Keith Moehring, who leads PR 20/20's search engine optimization efforts, talks content and SEO, including websites, content management systems (CMS...
PR2020TV
uploaded
Driven By Content Part 2: Content & Community
PR 20/20 inbound marketing manager Laurel Miltner discusses online publishing and the idea of Content & Community — the role of social media in con...
PR2020TV
uploaded
Driven By Content Part 1: What is Content Marketing?
PR 20/20 assistant vice president Christina Capadona-Schmitz covers, "What is Content Marketing?" and why it matters to today's organizations.
PR2020TV
uploaded
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