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Gerd Leonhard: Media Futurist, Author, Speaker, Advisor, Digital Media Entrepreneur

The Wall Street Journal calls Gerd one of the leading media futurists in the world. He is the co-author of the influential book "The Future of Music" (2005, Berklee Press), as well as the author of Music2.0 (Feb 2008) www.music20book.com, and of "Open is King - The Future of Media beyond Control" (eta: Fall 2008). Gerd's background is in Music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) as well in Technology, Communications and the Internet (formerly as CEO of LicenseMusic Inc, and currently as CEO of Sonific.com). Gerd's work focuses on the converging sectors of music / content, technology, communications and culture, and he is considered a leading expert on topics such as The Future of Media, Digital Marketing, Advertising, WebX.0, Social Networking, Online Communities and UGC (user generated content), Digital Copyright and the Digital Content Economy, Globalization and other Media Mega-Trends, Mobile Lifestyles and Mobile Entertainment, the Future of Advertising, Branding, Marketing and PR, and Digital Privacy and Intrusion.

Gerd's keynotes, talks, videos and think-tank appearances are renowned for his hard-hitting, provocative yet inspiring and motivational style. With over 100 engagements in 23 countries during the past 3 years Gerd has addressed Executive Level audiences in the sectors of recorded music & music publishing, radio, TV, film/video and broadcasting, online gaming and virtual worlds, telecom & wireless, and advertising and branding. His client list includes companies such as France Telecom, Orange, SonyBMG, RTL, ITV, the BBC, Deutsche Telekom, Financial Times, TribalDDB, the European Commission, Nokia-Siemens, Unisys, the NFL and many others. Gerd is a fellow of the Royal Society for the Arts (London), and resides in Basel, Switzerland. www.mediafuturist.com

To view Gerd's videos with fellow futurist Glen Hiemstra go to www.futuretalks.com

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