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COCA-COLA HIDDEN FORMULA

Funny take on Coca-Cola's Secret Formula by Santo Buenos Aires for Coca-Cola Argentina.
The Coca-Cola formula is the Coca-Cola company's top-secret recipe for Coca-Cola. The formula is considered one of the most closely-held trade secrets in modern business. The formula is kept in a bank vault and known to only a handful of Coke employees.
Coca-Cola was originally formulated in 1886 by pharmacist John Pemberton. The true source of Coke's unique flavor lies not in the coca/cola combination but in the special mix of oils and flavorings added thereto, including the mysterious ingredient known as Merchandise 7X.
The secret formula is the subject of books, speculation and marketing lore. The Coca-Cola Company consistently claims that all published recipes are incorrect.

More info on about Coca-Cola's Secret Formula on http://coca-cola-art.com/2008/11/18/what-are-the-ingredie...

Credits: Agency: Santo, Buenos Aires / General Creative Directors: Sebastián Wilhelm - Pablo Minces - Maximiliano Anselmo / Art Director: Maximiliano Anselmo / Director: David Daniels, Ray Di Carlo / Music: Swing Music / Copywriter: Pablo Minces / Agency Producer: Ezequiel Ortiz Production Company: Bent Image Lab, Portland / The Coca-Cola Company Project Lead: Marina Palma (less info)