This documentary looks at how social media has impacted 5 sectors - journalism, charities (fund raising), start-ups, personal branding and corporate marketing.
I explain why integration of the social media strategy is so important. I mixed some creative commons material with a lot of my own interviews and material that has been made by Critical Distance, my father's company. In total it is 50 minutes, but well worth the time if you're curious in the side of the business.
Thanks to Creative Commons which made the use of interviews with Stephen Fry and others possible. Of course, it is released in the same spirit in which it was made - creative commons.
Thanks to Pinc.nl, NPOX.nl, GSMA and others for letting me ask a few extra questions at their respective conferences.