ALTERNA Haircare

Just as we led a clean* revolution with our founding commitment to protect hair and scalp health by formulating without harsh chemicals, SLS/SLES** sulfates and parabens, Alterna is committed to a sustainable future, by using post-consumer recycled packaging, biodegradable capsules, refillable packaging and more.

We are committed to creating a future that is clean* and sustainable. We are committed to empowering stylists with luxurious rituals to enhance their craft. We are committed to delighting consumers who seek to experience the exceptional.

Alterna. Defining Alternative Beauty Since 1997. 

*= https://alternahaircare.com/pages/clean-philosophy
** = Sodium Lauryl Sulfate or Sodium Laureth Sulfate