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It's 2008, and it's become obvious to industry professionals that the music video is here to stay! It's also clear to labels and artists alike that the music video landscape has been radically altered over the past seven years. When we started here at HIP in late 2000, a music video was an expensive undertaking, beyond the fiscal range of most independent artists, and there were only a limited number of outlets for those who could afford it. After seven years and having promoted over 500 videos in that time, we're here to tell you that the revolution in technology has changed all of that. The widespread availability of digital video and broadband and wireless Internet has put professional grade production quality and worldwide dissemination capability into the hands of the masses; it's a must, more than at any time in the past, that a compelling music video accompanies any band or artist's new music release.