Discovery Channel is devoting its airwaves to the legendary pitchman Billy Mays this Wednesday, July 1.

A previously-scheduled marathon of the first eleven PITCHMEN episodes airs from 11AM ET/PT through 10PM ET/PT, culminating in the never-before-seen season finale at 10PM ET/PT.

To celebrate a man who was larger than life, the network will run tribute commercials honoring Billy Mays and showing never-before-aired moments throughout the day. A slate will also be added to the end of the season finale in his remembrance.

In addition, a special tribute show is being planned.

No decision has been made regarding season two of PITCHMEN. The network is focused on supporting Mays' family and friends during this time of incredible loss.

PITCHMEN, the 12-part series featuring Billy Mays and his business partner Anthony Sullivan, began airing on Discovery Channel on April 15, 2009.

Additional details will be provided as memorial plans are determined.

For more information on PITCHMEN, visit discovery.com/pitchmen.