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David Meerman Scott explains the New Rules of Marketing and specific actions that companies can take to connect with their customers. This is the second in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). Future videos in this series with David will discuss whether social media is a fad, delve into the benefits of buyer personas, and focus on social marketing tools for this a new era of marketing.

David M. Scott Blog URL: www.webinknow.com (less info)