Joan Herlong & Associates SIR

Welcome to Joan Herlong & Associates Sotheby’s International Realty. The mission of Joan Herlong & Associates Sotheby's International Realty is to provide an extraordinary real estate experience for buyers and sellers in the Upstate of South Carolina. Our team of highly-regarded Associates believe luxury is not a price point, rather it is a feeling, and they lead through honor, advocacy and expertise.

In 2017, Sotheby’s International Realty approached Joan Herlong and invited her to bring her brokerage, AugustaRoad.com Realty, into the Sotheby’s International Realty network. After several months of due diligence, Joan saw the company’s approach to business was consistent with her own – where honor, advocacy and expertise are at the forefront. In September 2017, Joan Herlong & Associates Sotheby’s International Realty was launched. Five years later, the brokerage has more than tripled in size and sales volume has skyrocketed. In 2021, the company opened a second office in Clemson, SC.