Clearcast Ltd

We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, we check them against the UK Codes of Advertising (the BCAP and CAP Codes), which set out what is and isn’t permitted. We have well-established systems and processes to make consistent decisions on the challenge of checking content, deciding if it is acceptable and putting restrictions on it where necessary. Our role is to protect reputations and we can apply our skills to any area where it is important that content is acceptable under a set of rules.

We have a range of other services, ranging from copy development to tv administration, training and metadata, that facilitate successful advertising on linear TV and VoD.

The digital world is changing rapidly. We work with clients committed to making it efficient for advertisers and safe for audiences.