Relatable (previously What Do You Meme?)

We design and create ridiculously relatable products. 

Co-founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele in New York City, Relatable is a modern entertainment and consumer product company, primarily in the Toy & Game space with our flagship game What Do You Meme, inspired by pop culture and social media. We make products that people can relate to — things that make people feel good, get them to hang out together, and just have a good time. We rebranded from What Do You Meme? to better represent everything we now offer. Beginning with our original breakout hit and #1 Best-Seller What Do You Meme?®, our collection has grown! It now includes over 150 products featuring a wide array of adult party games as well as family-friendly games, wellness, plush, pet products and more. We continue to innovate and are always on the lookout for new opportunities to bring people together to have fun.