True Sons Grooming

True Sons is a revolutionary men's hair and beard dye. We invite you to dye like a man.

When our founder started going gray he turned to drugstore hair dyes and was shocked at the poor experience and the embarrassing, fake-looking results. There had to be a better way to dye, he thought, and True Sons was born. It took three years, multiple failures, and a team of dedicated, hard working, smart people but today we are proud to introduce True Sons' innovative hair dye foam. It's a completely novel, no-nonsense and elegant approach to the men's hair dye category. We are very proud of what we have accomplished. It's always a beautiful day to dye, with True Sons.

The mission of True Sons is to help men dye well. For the modern guy this means dying quickly and looking great while doing it. For decades men were left to dye in secret with little support or encouragement on how to dye right.