What is the YouTube Measurement Program?

The YouTube Measurement Program (YTMP) enables companies that use the YouTube API Services to partner with us to provide actionable and accurate YouTube measurement data, such as video view count, to their clients. This helps those clients make informed decisions about their YouTube activities.

See Member Profiles

Why did we launch YTMP?

We've observed an explosion in the number of applications and businesses integrating with YouTube API Services to measure YouTube content activity and performance. YTMP has been designed to help these businesses use our API data to provide certified, accurate and actionable YouTube data to their clients.

How can I participate in YTMP?

YTMP is currently not accepting any new applications. Please feel free to check back later for more updates.