Impact Lab

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You’re on a mission to create greater impact. YouTube can help.
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Why YouTube?

1.5 billion people come to YouTube every single month. That’s the equivalent of one in every five people around the world. YouTube enables you to reach this large and passionate audience so they can amplify your cause. And our built-in tools can help you connect with your viewers, improve your video performance, and even fundraise.

Reach a huge audience.

Reach a huge audience.

Every organization has a compelling story to tell and YouTube makes it simple to bring it to the largest viewing audience in the world.

Engage with new supporters.

Engage with new supporters.

Joining with YouTube Impact Lab unlocks powerful tools that help people engage with and support your mission.

Drive empathy.

Drive empathy.

Video storytelling on YouTube creates empathy for your cause, the first important step to move supporters from being passive observers to active advocates.

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Learn from channels creating impact.

Become an impact creator today.

Join to access powerful tools that amplify your message and to learn from social innovators creating impact.

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