1.5 billion people come to YouTube every single month. That’s the equivalent of one in every five people around the world. YouTube enables you to reach this large and passionate audience so they can amplify your cause. And our built-in tools can help you connect with your viewers, improve your video performance, and even fundraise.
Reach a huge audience.
Every organization has a compelling story to tell and YouTube makes it simple to bring it to the largest viewing audience in the world.
Engage with new supporters.
Joining with YouTube Impact Lab unlocks powerful tools that help people engage with and support your mission.
Video storytelling on YouTube creates empathy for your cause, the first important step to move supporters from being passive observers to active advocates.
Learn from channels creating impact.
The ACLU uses animation to help their audience emotionally connect with an individual story while generating empathy for LGBT rights.
TeamKids' story uses humor and emotion to show that adults have much to learn from kids about how to tackle the world’s major challenges.
By focusing on one powerful story of the people WaterAid is trying to help, the story makes the organization’s goal specific and emotionally impactful.