Color Specifications

There are two ways to represent the color of the YouTube logo: Full Color (Dimensional) or Flat. Please refer to the correct color palette below.

  • Full color (dimensional) specifications

    The YouTube full-color dimensional logo is made from the colors to the right.

    To ensure accurate color reproduction, when printing in a four-color process, use the specific CMYK formulas listed to the right. Do not use Pantone spot color swatches for matching four-color process colors.

  • Full Color Specifications 1

    HEX: e52d27
    RGB: 229.45.39
    CMYK: 4.96.97.1

    Full Color Specifications 2

    HEX: b31217
    RGB: 179.18.23
    CMYK: 20.100.100.12

    Full Color Specifications 3

    HEX: 000000
    RGB: 0.0.0
    CMYK: 100.100.100.100

    Full Color Specifications 4

    HEX: e52d27

    HEX: b31217

  • Flat color specifications

    Along with the full color dimensional logos above, the brand mark can be shown in two different color variations: one-color and two-color. Please match the YouTube Red (PMS 032C) to the PANTONE® color when printing in spot color. Do not use Pantone spot color swatches for matching four-color process colors.

  • Flat Color Specifications 1

    HEX: FFFFFF
    RGB: 255.255.255
    CMYK: 0.0.0.0

    Flat Color Specifications 2

    HEX: cd201f
    RGB: 205.32.31
    CMYK: 13.99.100.3
    PMS: 1797cp

    Flat Color Specifications 3

    HEX: 000000
    RGB: 0.0.0
    CMYK: 100.100.100.100

  • Flat color logotype on flat backgrounds

    These examples show the different types of one and two-color logos.

  • Flat Color Logotype on Flat Backgrounds 1

    Reversed & Knocked Out

    Flat Color Logotype on Flat Backgrounds 2

    Two Color Logo: Black & PMS 032

    Flat Color Logotype on Flat Backgrounds 3

    One Color Logo: Black

  • These examples show the correct color applications of the YouTube brand mark on different backgrounds.

  • Flat Color Logotype on Flat Backgrounds 4

    Darker than 50% gray

    Flat Color Logotype on Flat Backgrounds 5

    Lighter than 40% gray

    Flat Color Logotype on Flat Backgrounds 6

    White

  • Full color logotype on gradient backgrounds

    The YouTube logotype must always appear clearly and legibly on its backgrounds. To help ensure this, the preferred color configuration of the YouTube logotype should appear on white and light backgrounds whenever possible. However, the logotype may also appear on dark or black backgrounds as long as sufficient contrast is provided.

    Always ensure legibility by placing the logotype in an area that is simple and uncluttered. Always observe clear space specifications.

    The logotype may also appear on other colored backgrounds not specified in these standards as long as sufficient contrast is provided.

  • Full Color, Gradient Backgrounds 1

    A gray background density of less than 50% black requires the use of the original YouTube logotype.

    Full Color, Gradient Backgrounds 2

    A gray background density of more than 50% black requires the use of the white/red YouTube logotype.

    Full Color, Gradient Backgrounds 3

    Due to a lack of visibility and prominence, the logotype may not be placed on a red background.

More information

To learn how to use the YouTube logo, please see the Using the YouTube Logo page.

To download the YouTube logo files, please visit the Downloads page.

Any usage not addressed by the guidelines on this site needs special approval and must be submitted in English through the Brand Use Request Form for review. Please allow up to a week for a reply. For non-English requests, you should reach out to your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

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