We know the music industry already has a dizzying array of numbers and rankings, but learning more about the numbers in YouTube Music Insights is well worth your time.
Views are counted for each track based on its International Standard Recording Code (ISRC), a “tag” that digitally identifies music tracks. On YouTube, a system called Content ID also analyzes videos automatically on behalf of the content owners.
If an ISRC is assigned to an artist’s track and is claimed by Content ID, then YouTube counts any video that includes the track. The video could use all or only part of a track.
Finding an audience is critical, so we give you the tools to see view counts for cities, states, regions, and countries. For each location, you also get local trends—a weekly summary of top tracks.
Click the filter button to adjust the time range and locations for your results. Note that results may be slightly delayed so we can compile them, and that daily results are unavailable for local trends.
YouTube Music Insights allows you to search and filter viewership data for artists and locations based on total views. YouTube Music Charts are a weekly ranking of the top music on YouTube.
The YouTube Top 100 charts break down the most viewed music on YouTube by video, artist, and track:
Music Insights compiles views since September 2014, which could result in a lower view count than an older individual video on YouTube. Also, Music Insights compiles views for ALL videos that feature a track, which could result in a higher view count than an individual YouTube video.
We’re constantly adding new artists and locations to our database. There’s a good chance that we’ll get to it soon.
The “Locally Popular” tab gives you weekly summaries of music that’s unusually popular for a given city or region, as opposed to what’s popular across an entire country.
A video’s view count is only for that specific video. Track views compile the views of all videos, made by any creator, that contain the track.
It may be that the video was claimed by a content owner without using an International Standard Recording Code. Without an accompanying ISRC, the video won’t appear in an artist’s Music Insights.
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