Smart prep for successful video campaigns
Save time by considering these essentials before getting your ads up and running.
Consider where you want people to go
Send them to your site or to watch more of your videos
Defining what you want people to do after seeing your ad should tie to your business goals.
You can invite people to explore your website or buy something from your online business.
Your YouTube channel
This is where your videos live and where you can increase video views, shares and subscribers – attracting and engaging future customers.
Think about who you want to reach
Choose people based on location, age, interests and more
With YouTube Advertising, you decide who sees your video ads.
Where is your customer located?
Around the corner or around the world, you can show your video ads to a whole country or just a town – or a combination of both.
Who is your customer?
YouTube viewers come from all walks of life. Think about the age, gender, parental status and household income of your customers.
What’s your customer into?
You’ll be able to choose from over 100 interests to narrow in on specific customers. Mix and match interests to tailor who you reach.
You can control your video campaign so your ads reach the right people.
Review the types of ads you can run
Choose from longer or shorter video ads
Tell your story in six or sixty seconds, and we'll get it in front of the right people, wherever and however they watch.
Reach a captive audience before they watch a video
TrueView in-stream ads get the video ads your business creates in front of the right people, right before they watch the main video.
Show up when customers search for videos
TrueView discovery ads appear on the YouTube homepage or when people are searching on YouTube. Use this format when you’re looking to reinforce your message.
A short video ad perfect for smartphones
Bumpers are only 6 seconds. They’re a good way to capture people’s attention on smartphones. Use them alone or alongside a TrueView campaign.
Want more details about ad formats?
Ready to run your ad?
Need help setting up your campaign?
A YouTube Advertising expert is available to set your account up. And it’s free (when you spend at least $10 per day).Talk to us*
*For customers committing to $10 per day or more in ad budget. Phone support operating hours are Mon - Friday, 9am-9pm PST