Got a question?
Let Meg show you how to introduce your business
First, talk about who you are
Start by introducing yourself and your business. This will help people put a name to a face, and make it easier for them to relate to you.
Get some inspiration-
What
motivated you to start your business?
For example, did you open a bike shop because you wanted to reduce your carbon footprint?
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What kind of expertise do
you have?
For example, are you a florist with a Masters of Botany?
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How can you make your
story more personal?
For example, if you are a piano instructor, can you talk about your own musical preferences and style?
Next, let people know what you can do for them
Put your passion into action. Tell people what you do better or differently and you’ll give them a concrete reason to choose your business over others.
Get some inspiration-
What do
people love most about your business?
For example, are you a restaurant that’s family owned and operated?
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How do you go the extra
mile?
For example, are you a barbershop that is open early so people can get a haircut before work?
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What gives your business
an edge over others?
For example, are you the only catering company in your city that offers Middle Eastern cuisine?
Finally, give people a way to contact you
Don’t forget to let people know how they can reach you. Remember to include things like your email, phone number, street address, YouTube channel, and company website.
Insider tips
MAKE IT PERSONAL
When shooting, keep the cameras rolling as much as possible. This will help you capture spontaneous, unscripted, and often funny moments on set that give your video an authentic feel.
Plan your ad
You don’t want to forget anything important in your video. So prepare by writing down a list of specific talking points. Then during shooting, check with it regularly to make sure you’re hitting each one.
