Got a question?
Let Meg show you how to highlight your product
First, give people an overview of your product or service
Breaking down your product or service is a great way to help people see all the work you put into it.
Get some inspiration-
What is
your product/service?
For example, are you a grocery store whose product is locally grown organic foods?
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How does your
product/service work?
For example, are you a cosmetics company that mails new products to customers each month?
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Does your product/service
have any special features?
For example, are you a steakhouse with a one-of-a-kind Kobe beef hot dog?
Next, talk about what makes your product or service stand out
Think about what you offer that others don’t. What are the unique elements of your product that could help it rise to the top of people’s minds?
Get some inspiration-
How does
your business make people’s lives better?
For example, do you manufacture cleaning products that are free of harsh chemicals?
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How do you make a lasting
impression?
For example, are you a mechanic that guarantees your work for 10,000 miles?
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What part of your business
makes it different than others?
For example, are you a music store with a studio where customers can actually record themselves playing?
Finally, show people where they can learn more
Remember to let interested people know where they can get more info. Include things like your company website, Youtube channel, phone number, email address, and street address.
Insider tips
Extra products
If you are featuring a specific product in your video, make sure you have a few extras of that product on set, in case you want to modify or alter it during the shoot.
Plan your shots
It’s important to plan your shots before you start filming. For example, if you want a wide shot of your workplace, choose a few different angles so you can see which looks best.
