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Let Meg show you how to educate your customers
First, it's important to build trust
Introductions are an important part of this process. People will be more interested in what you have to say when they feel like they know you.
Get some inspiration-
What
experiences or training do you have?
For example, are you a yoga instructor that spent time abroad studying different techniques?
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Are you proud of your
track record?
For example, are you a guitar instructor who’s been actively teaching for decades?
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Do you have fans that love
talking about you?
For example, if you are a hair salon, can your happy clients provide testimonials?
Next, give people a '101' on what you do
A crash course on your product or service is a great way to show people what kind of benefit you provide.
Get some inspiration-
Would it
help to show your product or service in action?
For example, if you are ski shop, can you create tutorial videos to help introduce new people to skiing?
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Can you simplify parts of
your business?
For example, if you are a computer repair shop, can you speak in layman’s terms?
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Can you provide follow up
advice and tips?
For example, if you are a jewelry store, can you show people how to clean their rings?
Finally, let people know where they can get more information
Don’t forget to Include things like your email, phone number, street address, and company website. And if you have other videos, encourage people to subscribe to your YouTube channel.
Insider tips
Use a tripod
For instructional videos, it helps to use a tripod and to shoot everything from the same position and angle. This will make it easier to edit together your favorite shots for the final video.
Testimonials
Testimonials are a great way to build credibility. When interviewing customers, try to think of at least 10 questions you may want to ask them. This will give you a wide range of answers, and you’ll be able to pick and choose from the best ones.
