Got a question?
Let Meg show you how to create a promotion
First, you want to capture people’s interest
It’s important to build excitement for your promotion. The more buzz you create, the more attention you’ll grab.
Get some inspiration-
What is
your promotion’s main draw?
For example, are you a gym offering free personal training sessions with the purchase of any membership?
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What about your promotion
will surprise people?
For example, are you a comic book store hosting a live appearance by a famous artist?
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What makes your promotion
an exclusive event?
For example, are you the only sneaker store in your city that has stock of a very limited edition shoe?
Next, fill people in on the details
Don’t forget to let people know what it is they’re getting excited for. Making your promotion clear will make it easier for people to remember.
Get some inspiration-
When does
your promotion begin and end?
For example, are you a record store offering a clearance sale for one weekend only?
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Are there exceptions
people should know about?
For example, if you are a bar with Happy Hour specials, are they valid on weekends?
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Is there a special reason
you’re having this promotion?
For example, are you an art gallery hosting a party to celebrate your 10 year anniversary?
Finally, let people know how they can participate
You’ve got people’s attention; now let them know how they can get involved. Remember to provide your company’s website, email, phone number, and street address.
Insider tips
Make it clear
Keep the content of your video as concise as possible. The details of your promotion are better conveyed through the “About” section of your video or your website, or as a link to a separate source.
Name your promotion
A simple, catchy name for your promotion can help people recall it more easily. Think about a name, and try to keep it clear and visible throughout the video. You can do this using things like titles, voice over call outs, or signs and banners that are part of the actual set.
