Brand Resources

Below are the building blocks for our brand. While this page is here to get you started, all uses need to be approved by YouTube.

Fill out a Brand Use Request Form

Using the YouTube logo

Clear space

The YouTube logo should always appear with the minimum area of clear space shown here. It must not be altered and it should remain free of all graphics, taglines, and photography. Basically, the logo should be kept as is.

YouTube logo, light, white on a dark background

Use the capital-letter height as a guide for clear space

Minimum size

In order to make sure the YouTube logo can be seen and read, it should never appear smaller than the minimum size shown here for digital and print applications.

YouTube logo, light, white on a dark background

Minimum digital height: 25px

YouTube logo, light, white on a dark background

Minimum print height: 0.35 inches

Common errors

The YouTube logo should never be altered or manipulated. Always present it in full and make sure it’s clearly visible. Here are some common errors it's best to avoid.

Don’t

  • Alter or partially cover the logo
  • Alter the proportions, position or spacing between letters
  • Stretch, condense, distort or separate logo elements
  • Alter the color or add effects (drop shadow, glow, etc)
  • Replace the logotype with another typeface
  • Place an image within the logotype
  • Flip the logo or rotate it vertically, horizontally or diagonally
  • Use the YouTube logo in a sentence. The correct way to do this is to use text in the headline, and place the YouTube logo elsewhere on the page
Common mistakes when implementing YouTube logos

Using the logo on solid backgrounds

These examples show the correct color applications of the YouTube logo on different solid backgrounds. The white logo should be used on a background that’s darker than 50% gray. The full-color logo should be used on a background that’s lighter than 40% gray.

YouTube logo, light, white on a dark background

Darker than 50% gray

YouTube logo, light, white on a dark background

Lighter than 40% gray

YouTube logo, light, white on a dark background

White

Using the logo on gradient backgrounds

The YouTube logo must be clear and legible on any background. To ensure this, the full-color YouTube logo with black logotype should appear on white and light backgrounds whenever possible. When being applied to dark or black backgrounds, the full-color logo with white logotype is preferred.

Always ensure legibility by placing the logo in an area that’s simple and uncluttered.

The logo may also appear on other colored backgrounds as long as sufficient contrast is provided.

The YouTube logo on a gray gradient background

A grey background density of less than 50% gray requires a full-color logo with black logotype.

The YouTube logo on a gray gradient background

A grey background density of more than 50% gray requires a full-color logo with white logotype.

The YouTube logo on a gray gradient background

A red background requires a white one-color logo to maintain appropriate visibility and prominence.

Using the YouTube icon

When to use the icon

The YouTube icon should be used in social media instances when the standard YouTube logo does not work because of size or format restrictions. If you use the icon, in order to ensure legibility and visual prominence, it should never appear smaller than the minimum size shown here for digital and print applications.

YouTube logo, light, white on a dark background

Minimum digital width: 34px

YouTube logo, light, white on a dark background

Minimum print width: 0.35 inches

Clear space

In order to make sure the YouTube icon is clearly visible, it should always appear with the minimum area of clear space shown here.

YouTube logo, light, white on a dark background

Use half of the icon’s height as a guide for clear space.

Common errors

The YouTube icon should not be combined with taglines. It must not be altered or manipulated and should always be presented in full. The examples you'll find here illustrate some of the most common application errors.

Don’t

  • Alter or partially cover the icon
  • Alter the proportions, position or letter spacing
  • Stretch, condense, distort or separate icon elements
  • Alter the color or add effects (drop shadow, glow, etc)
  • Place an image within the icon
  • Flip the icon or rotate it vertically, horizontally or diagonally
Common mistakes when implementing YouTube icons

Using the icon in social media

The YouTube icon can only be used in social media assets when acting as a link to a YouTube channel. The standard YouTube logo can also be used in a social media lineup.

Important: The only time a logo or icon can be made a link is when the destination URL is a YouTube channel.

The YouTube icon in a social media share bar context

A YouTube social media icon in context

Examples of the YouTube icon used in social media

Examples of YouTube social media icons

YouTube colors

Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review. Please allow up to a week for a reply. For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Fill out a Brand Use Request Form

Partners and Advertisers

You want to promote your YouTube channel or content and we want to help. You’re welcome to use the YouTube name, logo and icon as long as you adhere to the logo and icon usage guidelines, as well as those found below.

Do

  • Get every use of any YouTube brand element approved by YouTube
  • Follow all guidelines for the YouTube brand
  • Avoid repetitive use of the YouTube logo in channel art
  • Ensure logos in use are up-to-date
  • Use the YouTube icon within social icon lineup (instead of the full logo)
  • Use the standard logo to promote your channel or content when linking or driving traffic to your channel

Don’t

  • Use logos or brand elements to drive to sites outside of YouTube
  • Modify logos, icons, or other brand elements in any way, including but not limited to altering proportions, positions, stretching, condensing, changing color or typefaces, flipping or rotating, or adding effects
  • Place the full-color logo on red (due to lack of visibility)
  • Partially cover the logo or icon
  • Place an image within the logo or icon

Here are some good and bad examples of using the YouTube logo:

When using the logo inline with other social media icons, it’s best to use the YouTube icon rather than the YouTube logo.

Please double check to make sure you’re using the correct, updated YouTube logo and not an unofficial or old logo (there are lots out there). The latest logos can be downloaded from .

The standard logo should not be placed on a red background due to a lack of visibility. The white one-color logo works best on red.

The full-color logo should not be used in channel art because it is redundant with the YouTube logo that exists on the website. Either avoid using the logo or use a one-color logo instead.

Third party approvals

  • You’re responsible for getting third-party approvals from relevant content owners for any content you upload to YouTube that doesn't belong to you.
  • You must have appropriate third-party approval from relevant content owners if you show any content in promotional material.
  • YouTube doesn't negotiate permissions on behalf of our partners. You must contact the image or video owner directly to secure appropriate permissions.
  • By uploading to YouTube, you guarantee that you have the necessary rights to upload your video. YouTube reserves the right to remove any content from the site that may violate its Terms of Use or Community Guidelines.

Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review. Please allow up to a week for a reply. For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Fill out a Brand Use Request Form

Entertainment and Media

To show the YouTube brand in any media (videos, TV shows, movies, newspapers, etc) please read these guidelines.

Brand use approval

If you’re in the entertainment and media industry, all product placements that show the YouTube brand or website in any media (e.g. TV, music videos, movies, screenshots, etc.) must be approved by YouTube. Please adhere to the logo usage guidelines as well as those found below, then submit your request in English through the Brand Use Request Form. If the product placement will be viewed by a large audience, then you may need to sign Google Inc. release forms.

Important: If you’re part of the press, you don’t need to submit a request for review through the Brand Use Request Form. Please read . After that, you’re welcome to download the YouTube logo or icon for use.

Fill out a Brand Use Request Form

Before submitting your product placements request, please ensure the following

  1. The product placement reflects YouTube in a positive or neutral way.
  2. Any video content developed specifically for the product placement does not violate YouTube's Community Guidelines and would not violate YouTube’s Terms of Use.
  3. You can provide ample context for the placement to submit with your request. You should submit one PDF file including mocks of the YouTube logo and/or YouTube interface in context, as well as relevant script pages, an overview of the production, the production company name, the production name, and any other details such as actor(s), director, etc., which will help us understand how YouTube will be represented in the production.

Third party approvals

  • YouTube doesn't own the rights to third party content on the site. If your product placement shows a user's or a partner's content, you are responsible for clearing the use of the content with the content owner(s).
  • YouTube doesn't negotiate permissions on behalf of our partners. You must contact the image or video owner directly to secure appropriate permissions.
  • By uploading to YouTube, you guarantee that you have the necessary rights to upload. YouTube reserves the right to remove any content from the site that may violate its Terms of Use or Community Guidelines.
  • Once you have all your information and materials, submit a brand use request in English for review through the Brand Use Request Form. Please allow up to a week for a reply. For non-English requests, please reach out to your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Any usage of YouTube brand elements needs special approval and must be submitted in English through the Brand Use Request Form for review. Please allow up to a week for a reply. For non-English requests, please contact your YouTube Partnerships counterpart. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Fill out a Brand Use Request Form

API developers

The YouTube API lets you incorporate YouTube functionality into your application or device. Visit the site below to understand the guidelines and download the assets you need for adding YouTube branding to your application, device, or marketing materials.

Visit the YouTube API Developers’ Branding Guidelines

Device partners

To seek approval for your usage of the YouTube brand, please submit a request in English through the Brand Use Request Form for review. Please allow up to a week for a reply. YouTube reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Fill out a Brand Use Request Form