 So, what is design thinking? I get asked that question all the time, because everybody has different points of view. So, here's my point of view. Design thinking is really critical problem-solving skills. It's solving a problem. It's using a methodology that can change at any moment, but it follows a pathway to get to some sort of conclusion. Now, the conclusion doesn't mean that it's right, but it's a pathway forward. So, design thinking is really just this methodology that's been crafted, where you're learning about insights, you're understanding who the audience is, you're gaining those insights, you're ideating off of those insights, you're testing that off of those insights, you're coming up with the prototype, and you may be deploying it if you find out it's successful. It may not be, and you've got to go back to the drawing board and start again. The other thing about design thinking that's really important, there may not be an answer. It doesn't necessarily mean it's going to lead to the solution. And I think that's something that's really hard. If you're going to embark on this whole concept of design thinking, you better be willing to say, I may not come up with a solution. And that to me is something that I think people lose. It's like they think it's one plus one equals two, and two plus two equals four, four plus four equals eight, and it isn't that at all. This is a very fluid process that will take different turns depending on the answers that you get.