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Uploaded on Dec 2, 2011
Shot on a 5d and Zazza Slider—this is the story of Nooka—a New York based futurist brand. Founded by artist/designer Matthew Waldman, the ethos of Nooka is universal communication,which guides the creation of products with enhanced functionality that engage the mind as well as the body—mindstyle™.
Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.
Direction/Editing by Jon Patterson Filming by Patrick Phillips Soundtrack by Com Truise