 Hey guys, this is Matt Beck from freesaloneducation.com and I'm here with another quick business tip So one thing I want to talk about is loyal clients And that's something that is probably one of the hardest things to have in a salon So really my thing is it people aren't loyal unless they have a reason to be so let's give them a reason Build it into your salon program and think about it this way I use my salon software. I've been using it for a couple years to develop a point system Which has worked really well for us It's been very successful in the salon and it gives our guests incentive to try specific areas We talked about in the last couple of business tips frequency of visit Rebooking different things like that. They're gonna help grow your businesses even services per guest So how do we grow those numbers and create loyal guests doing it and how do we reward our guests for? Being more loyal so create a loyalty program I'm gonna tell you how we did ours and what it's all about and then I want to talk to you about why maybe I wouldn't go with other companies to do it So the first thing's first the loyalty program that we have in the salon. It's based on points So our guests our computer software adds it all up. We use Millennium Systems International software So it adds it up for us. We can customize and create a point system that works really well So the first things first they get a thousand points for referring a guest The great thing about this is it's that's ten dollars worth of points So they can use that ten dollars whenever they want on whatever service or whatever product they want But it's only ten dollars and if you think about old ways of marketing and how we used to market our song We'd spend a thousand dollars on a newspaper ad we maybe get three guests So if you look at it that way from a dollar perspective if I have a guest who refers somebody new into my business And I give them ten dollars for that. It's perfect So they're earning points they get a thousand points for that then I give them five hundred points for rebooking their next visit 500 points is five dollars worth of points So just giving them five dollars just for rebooking But if you look at that frequency of visit number that we talked about in the prior video So if you don't if you haven't seen that video make sure you watch it I'll put a link below to that but really look at okay So if I give that guest five dollars, but they're coming in more often that five dollars doesn't mean anything But you're creating a more loyal guests getting them to come in more often So there's that then we give them 250 points for trying a new service So incentive to try something new add on services per guest onto your ticket and then Also anybody that purchases thirty dollars or more in take-home or retail They get an extra 250 points. They also get a point for every dollar spent. So our computer system Millennium tracks all of those numbers for us So if you have a computer system that does that for you make sure that you set it up I think most salons are probably taking advantage of about not I wouldn't even say it's 10% So like 3% of what their computer software actually does most people look at it They get it in they look at the the dollar amount that they brought in for the day They make sure that the drawer is correct and they ring people out and book them But there's so many things especially Millennium it does for my business That's why I wanted to start making these videos to show you guys that there's more to your computer software to help You run your business Being a salon owner is a lonely thing sometimes and being able to look at these reports and see where your business is and where it can Grow is a is a huge advantage. So make sure you check that out. The other thing is looking at loyalty programs I see them pop up on my Facebook all day long this loyalty app for your business, whatever But I don't think personally for me a Third-party app isn't branding my business the way so you should be able to build in your computer software Your loyalty program and then put build your own business cards or brochures or whatever it is brand your business Don't use these other companies to brand your business. They're not they're not making your business more successful They're trying to make their business successful and that's you know, that's my tip there So I hope this helped you guys make sure that you Check out Millennium software if you get a chance if you don't have software currently give them a call They'll help you set up the loyalty program. It's very cool And if you already have Millennium, you're already up there, but check it out This is free salon education comm my name is Matt Beck. I got more businesses tips to come So I hope you guys enjoyed this and I will see you in the next video